Seeing the Everyday
There's a newly launched magazine that has completely hit a soft spot for me. Seeing the Everyday.
First of all, it's gorgeous. (And you know I have kind of an obnoxious why-bother? attitude about anything poorly designed.) The photography is excellent. The layouts are well thought out. The paper has a lovely feel. It's a pleasure to hold and read.
Second, the concept is unlike anything I've seen out there on the magazine racks. And it is needed. And at the end of the day, really important. Seeing the Everyday aims to cover the "in-between" moments of parenthood. The non-events that actually make up the bulk of the act of parenting. To shed light on how important these small moments are.
I found the stories and articles authentic and compelling — and loved them for being affirming and positive without being patronizing. I was wiping the tears right and left as I read cover to cover (I'm not kidding when I say it hit a soft spot with me). If it celebrates parenthood and families I can typically be counted as a fan. I'm fully aware that parenting is the most important and meaningful thing most of us will do in our lifetime. It is always good for me to be reminded that the birthday parties and big events aren't any more important than the down days — and probably much less important.
Lastly, Seeing the Everyday is ad free. As in sans ads. As in there aren't any advertisements. No really. (And of course, this is partly why it's so gorgeous.) Consider how lovely that is. Every page is content. Every page is beautiful. How to get one? Via internet of course. Sign up for your subscription here. If you check it out, I'd love to hear what you think.