Thursday, July 09, 2009

Sears Design Summit



The Design Summit I attended yesterday in Chicago is on my mind. Sears and Kmart have committed to step up design and quality across the board in their home departments. And they're living by that commitment. They've assembled a world-class design team — bringing in people from Pottery Barn, from Ralph Lauren Home, from Martha Stewart — and it clearly shows in the new lines.

Plus. They launched a site called Kmart Design with a nicely-done series of videos showing the design team's process, including trips to Paris and New York for trendspotting. I was impressed. Fo shizzle.

My favorite things:

1) Table top in the Country Living line is terrific. There were like 10 different french-looking mugs I was coveting.


2) There is a fantastic lamp with an oversize shade in the Ty Pennington collection that I fell in love with.

3) They purposefully coordinated colors across the Sears and Kmart lines. Meaning, the red throw pillow in the Sears Country Living line will match the red striped sheets in the Kmart Country Living line. So smart! And such a benefit for consumers. Makes it easy to mix and match and stick to a budget.

4) Getting to see their full design process. From seeking trends. To making inspiration boards. To seeing the cad drawings of the designs that came from the inspiration boards. To seeing actual samples of fabrics. Very cool.

I'm really looking forward to seeing how these new product lines are displayed in store, imagining how that will change and improve the shopping experience.
You can find lots and lots more photos on my flickr page here.








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29 Comments:

Blogger kc said...

Thanks for sharing these! I am so excited to see what we have to look forward to! Thanks for the first glimpse!

Thursday, July 9, 2009 at 1:14:00 PM EDT  
Blogger Vivi said...

Sounds promising, but could they also committ to making these products American-made or working with companies that meet certain criteria for workers' rights? Just a thought, but these items are lovely...

Thursday, July 9, 2009 at 1:30:00 PM EDT  
Blogger Kaila said...

I'm thrilled because pretty much the only stores Columbus Indiana has to shop in are the quintessential Target, and Sears and Kmart (not counting Walmart, but in my book Walmart doesn't really count anyway)

Thursday, July 9, 2009 at 1:46:00 PM EDT  
Blogger Leila said...

I love the red and white.

Thursday, July 9, 2009 at 3:30:00 PM EDT  
Blogger Azúcar said...

I wandered into Sears a few years ago and was shocked and delighted by Ty Pennington's line. I mean, I knew he was into mid-century modern and modern just from his previous life as the carpenter on Trading Space (every time he was allowed to create something on his own, it had an MCM flair) but I was thrilled to find his design sensibility in a Sears line.

I'm glad those companies are stepping up their design. Now, if I could just go into a Kmart that is clean and well-lit, that's the other half of the battle.

Thursday, July 9, 2009 at 3:55:00 PM EDT  
Blogger Emily McKhann said...

They look beautiful, and your pictures are, as always, beautiful too. I love that beautiful design is spreading - thanks Gabriel for your hand in that too!!!

Thursday, July 9, 2009 at 3:55:00 PM EDT  
Blogger Barlow Family said...

I sighed out loud. Darling!

Thursday, July 9, 2009 at 4:11:00 PM EDT  
Anonymous Deb said...

Thank you so much for sharing these. I love seeing beautiful things springing up everywhere.

Thursday, July 9, 2009 at 4:18:00 PM EDT  
Blogger amy turn sharp of doobleh-vay said...

LOVE it! thanks for showing us gab!

Thursday, July 9, 2009 at 4:31:00 PM EDT  
Blogger kh said...

WOW!

Thursday, July 9, 2009 at 5:18:00 PM EDT  
Anonymous Tanya @ Mommy Goggles said...

Beautiful post and pictures! I would love to see the rest that you took!

It was so awesome seeing you again {after Hallmark} and meeting everyone that was there. Truly a great experience!

I just got home today. I flew back last night, but had to get the family and drive 5 hours home today. Ahhh it's nice being home, but I had such a great time with everyone!

XOXO

Thursday, July 9, 2009 at 6:17:00 PM EDT  
Blogger Jolly Mom said...

Great pictures! Totally agree about Country Living tabletop--everything was really beautiful.

It was really great to meet you!

Thursday, July 9, 2009 at 6:44:00 PM EDT  
Blogger Adrienne said...

glad to hear this! i've always liked sears b/c that is where my family shopped when i was a little girl. i hop in there when i can. sadly, no kmarts close to me anymore.

Thursday, July 9, 2009 at 6:55:00 PM EDT  
Blogger Artfulife said...

The red work bedding looks so cute.

Thursday, July 9, 2009 at 9:43:00 PM EDT  
Blogger Christina said...

When I scrolled through these quickly I thought you'd gone antique shopping!

Thursday, July 9, 2009 at 10:02:00 PM EDT  
Blogger Momstart said...

It was really great to meet you! I hope to see you again some time.

Thursday, July 9, 2009 at 10:44:00 PM EDT  
Blogger Damaris said...

how about hosting a giveaway of those red embroidery cushions? (hint, hint)

Thursday, July 9, 2009 at 11:42:00 PM EDT  
Blogger Heather said...

So refreshing! I love that!

Thursday, July 9, 2009 at 11:50:00 PM EDT  
Anonymous Jennifer James said...

Your photos are gorgeous! They really show how great the Kmart and Sears products have become for people who are skeptical about the brands.

So great seeing you again. See you in a few weeks!

Friday, July 10, 2009 at 6:42:00 AM EDT  
Blogger kgbgraphics said...

Gonna have to agree with Vivi....

American-made would make a difference.

Regardless, lovely stuff. I do <3 the antiquey feel ;)

Friday, July 10, 2009 at 7:58:00 AM EDT  
Blogger Scattering Lupines said...

I watched the videos... I am really pumped about shopping at Kmart now!!! I have found great items there before, but I can't wait to see what they are planning to become!

Friday, July 10, 2009 at 11:00:00 AM EDT  
Blogger Scattering Lupines said...

When will these lines be available in stores?

Friday, July 10, 2009 at 11:06:00 AM EDT  
Blogger Melissa said...

For the first time I can remember, I utter these words (and with vast enthusiasm, I tell ya!) "I have GOT to get to K-Mart! So swanky.

Friday, July 10, 2009 at 3:45:00 PM EDT  
Blogger MB said...

WOW. Pretty pretty! When will they be available???

Friday, July 10, 2009 at 8:26:00 PM EDT  
Blogger KINHA said...

Hi!
I'm glad to visit a great blog. Smart posts and beautiful photos. I like to contact people, all over the world, by his blogs.Would you follow me,because I'm afraid to lost your blog?I'm waiting your visit. Thank's

Saturday, July 11, 2009 at 2:42:00 PM EDT  
Blogger swell news said...

Wow, looks hot! I wonder if these lines will make it into our Canadian stores as well?

Saturday, July 11, 2009 at 8:34:00 PM EDT  
Blogger Chloe said...

Wow, I'm pretty surprised. It's been awhile since I've seen anything fresh at either Kmart or Sears so I'm waiting...and hoping for good stuff!

Saturday, July 11, 2009 at 11:09:00 PM EDT  
Blogger acutely cherished said...

I might just have to check out these new lines! Thanks for sharing!

Monday, July 13, 2009 at 4:04:00 PM EDT  
Blogger Aimee Friedrich said...

sounds like a really awesome experience for you. love all of the looks in your pictures.

Tuesday, July 14, 2009 at 8:09:00 AM EDT  

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